I've spent over twenty years working in digital media marketing, predominantly as a communications planner in network agencies (both media and public relations).

I was among the first wave of marketers who tried to understand how social media would change the way businesses advertised their products to their audiences.

I've held roles as Global Planning Director (Porter Novelli), Influencer Marketing Director - Worldwide (Razorfish Hong Kong), and Social Media Director (Starcom Mediavest Group).

It's fashionable these days to claim that one is "data literate." I've taken that a little too far. I'm positively nerdy.