Posts Tagged ‘presentation’
Oh, Vienna.
Wednesday, April 22nd, 2009
On Monday evening I was in Vienna. Thanks to our partner agency IKP Porter Novelli I had the opportunity to talk to some of the best and brightest businesses in Austria.
The presentation was given in a fabulous private salon (Austrians seem to be keen on the “private” thing — perhaps because it helps them get around the EU smoking ban) which promised “Guten Wein mit Wirtschaf, Politik & Kultur.” I don’t know where my presentation fit in.
As we were going up the stairs I saw signs that my presentation had been advertised under the title “Facebook, Twitter & Co”, so I carefully changed the title of the presentation accordingly. The bits behind the title page never really changed.
If you’ve read the Integration Triagle presentation post, then the last third of what follows will be familiar and I suggest that you stop reading when you see Arnold Schwarzenegger for the second time.
I really need to credit Paul Mead, MD of VCCP Search for the meat of the first third of the presentation: it’s pretty much a facsimile lift from an inspirational presentation I saw him give a few months ago that has changed the way I’m thinking about Social Media planning. Thanks, Paul!
After the presentation, the IKP Porter Novelli team took me out for drinks. The next day for breakfast, they made me ham and eggs. Then Franz Ramerstorfer took me to a “typical Viennese café” for coffee and Sacher Torte. This is Franz.
Franz is the Porter Novelli network’s “Digital Ambassador” in Austria, and leader of the Digital Taskforce out there, so this sets a new standard for Ambassador behaviour. I do hope the other ambassadors take notice. Thank you Franz and everyone at IKP for a great opportunity, and a great time!
Tags: austria, franz ramerstorfer, presentation, social media
Posted in porter novelli | 2 Comments »
Today’s “Integration Triangle” presentation
Wednesday, April 15th, 2009
These are the slides from a presentation I did this morning on the topic of the Integration Triangle. I’ve talked about this here before in the article “5 Straightforward Ways To Integrate Your Communication Activities” — this includes some quick case studies.
I created these slides to support the presentation I was giving: they aren’t the presentation itself. This means that while you’ll be able to have a good guess at what I was saying most of the time, there will be moments when my meaning is opaque.
There are 70 slides in the presentation, including the front and back cover. Nevertheless, I gave the presentation in under 25 minutes. To save you doing the maths, that averages out at around 3 slides every minute (actually, there was a 4 minute delay in the middle of the presentation — so it’s more like 3-and-a-half slides per minute.)
In fact, my slides fall into two categories — those on which I spend fewer than 5 seconds, and those on which I spend more than a minute. This is more an artistic decision than anything else — I think that lots of slides going past very quickly give an appearance of pace and energy (which I dearly need first thing in the morning), but can rapidly become exhausting to watch and hard to follow without the occasional pause for breath.
Even with 70 slides, there’s so much more that I can say about the “Integration Triangle” as a planning tool — but I was trying to keep this to a single simple message. I’m hoping that (whatever they thought about my presentation, and no matter whether they liked it or believed what I was saying) the audience will remember what it was that I was saying, and be able to tell a version of the story themselves.
There’s just so much that we can talk about when it comes to the whole Digital PR thing that it all becomes rather overwhelming. I’ve just got off the phone to a colleague in Vienna (where I’m speaking next week) who wants me to talk to his audience about “Facebook and Twitter and Blogs” (oh my!) And I’ve got 45 minutes to do this. Of course I can do it. But what on earth is the “one thing” I want them to remember?
Tags: get on board, life's for sharing, orange, presentation, rockcorps, t-mobile, wwf
Posted in opinion, porter novelli | 2 Comments »
