Posts Tagged ‘integration’
Thursday, January 29th, 2009
Using digital channels in tight association with others helps get the highest value from campaigns. All too often though integration is at best an afterthought and at worst ignored.
This is the triangle I draw when I’m trying to explain how to integrate digital comms into a client’s other activities. It provides one way of thinking about the challenges and opportunities that face us, and can stimulate better ideas.
In the interests of keeping it short, this post is going to be pretty theoretical. In future posts I’ll cover some practical case studies and refer back to this post. Think of this as laying the groundwork.
Here — in brief review — is some of what we know about the three corners.