Posts Tagged ‘dm’
Hard-to-resist incentive for DM harvesting
Tuesday, January 6th, 2009
Don’t think I’ve ever seen anything quite this blatant. But it’s most impressive – the retailer is buying my permission (but only if I purchase.) Very clever indeed. Should this be best practice from now on?
What the cynical marketing hack in me likes best of all though is the voucher you receive on the click-through page:
So — you see — I receive that £150 discount anyway. I can only claim one discount (had I already signed up to the newsletter this voucher would be worthless.)
Tags: crm, direct marketing, dm, harvesting, newsletter, permission
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