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Here's a simple tool/hack that lets you use delicious as the storage facility for Feedshow.
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Tony Hirst has built a link presenter — essentially a tool that lets you present a series of web pages. What's neat is that it also lets people share the show on a conference call, wander off to follow a link, then re-sync themselves at the click of a button. Look forward to trying this out.
Archive
On Monday evening I was in Vienna. Thanks to our partner agency IKP Porter Novelli I had the opportunity to talk to some of the best and brightest businesses in Austria.
The presentation was given in a fabulous private salon (Austrians seem to be keen on the “private” thing — perhaps because it helps them get around the EU smoking ban) which promised “Guten Wein mit Wirtschaf, Politik & Kultur.” I don’t know where my presentation fit in.
As we were going up the stairs I saw signs that my presentation had been advertised under the title “Facebook, Twitter & Co”, so I carefully changed the title of the presentation accordingly. The bits behind the title page never really changed.
If you’ve read the Integration Triagle presentation post, then the last third of what follows will be familiar and I suggest that you stop reading when you see Arnold Schwarzenegger for the second time.
I really need to credit Paul Mead, MD of VCCP Search for the meat of the first third of the presentation: it’s pretty much a facsimile lift from an inspirational presentation I saw him give a few months ago that has changed the way I’m thinking about Social Media planning. Thanks, Paul!
After the presentation, the IKP Porter Novelli team took me out for drinks. The next day for breakfast, they made me ham and eggs. Then Franz Ramerstorfer took me to a “typical Viennese café” for coffee and Sacher Torte. This is Franz.
Franz is the Porter Novelli network’s “Digital Ambassador” in Austria, and leader of the Digital Taskforce out there, so this sets a new standard for Ambassador behaviour. I do hope the other ambassadors take notice. Thank you Franz and everyone at IKP for a great opportunity, and a great time!
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Cool! Evan O'Neil from the Carnegie Council's "Policy Innovations" has used one of my network diagrams to illustrate an article by Joseph S. Nye, Jr. (Dean of the Kennedy School of Government at Harvard University.) I even get a picture credit. That might account for the sudden spike of activity on that Flickr image around the time of publication… (I love Flickr Pro…)
The Integration Triangle
View more presentations from Mat Morrison.
These are the slides from a presentation I did this morning on the topic of the Integration Triangle. I’ve talked about this here before in the article “5 Straightforward Ways To Integrate Your Communication Activities” — this includes some quick case studies.
I created these slides to support the presentation I was giving: they aren’t the presentation itself. This means that while you’ll be able to have a good guess at what I was saying most of the time, there will be moments when my meaning is opaque.
There are 70 slides in the presentation, including the front and back cover. Nevertheless, I gave the presentation in under 25 minutes. To save you doing the maths, that averages out at around 3 slides every minute (actually, there was a 4 minute delay in the middle of the presentation — so it’s more like 3-and-a-half slides per minute.)
In fact, my slides fall into two categories — those on which I spend fewer than 5 seconds, and those on which I spend more than a minute. This is more an artistic decision than anything else — I think that lots of slides going past very quickly give an appearance of pace and energy (which I dearly need first thing in the morning), but can rapidly become exhausting to watch and hard to follow without the occasional pause for breath.
Even with 70 slides, there’s so much more that I can say about the “Integration Triangle” as a planning tool — but I was trying to keep this to a single simple message. I’m hoping that (whatever they thought about my presentation, and no matter whether they liked it or believed what I was saying) the audience will remember what it was that I was saying, and be able to tell a version of the story themselves.
There’s just so much that we can talk about when it comes to the whole Digital PR thing that it all becomes rather overwhelming. I’ve just got off the phone to a colleague in Vienna (where I’m speaking next week) who wants me to talk to his audience about “Facebook and Twitter and Blogs” (oh my!) And I’ve got 45 minutes to do this. Of course I can do it. But what on earth is the “one thing” I want them to remember?
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Attention Profiling Mark-up Language (APML) helps users share explicit and implicit data about their activities, interests, tastes and preferences with each other and between web services. The promise? Increased "Personal Relevancy" and more interoperability between services. First heard about this from Ian Jindal, founder of InternetRetailing.net
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A possible source of decent SMB case studies from Kentucky-based Jason Falls. Got to start somewhere!
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Here's a multi-platform GUI for SQLite. I'm using it to peek at the TweetDeck database.
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I've just started playing with TweetDeck, and already I know that I have to hack it to get it to do what I want. Partly this is because I've stayed with Twhirl so long (multiple accounts to manage, you see) that my reasons for moving are more – shall we say "complex" – than most, and I've got too many damn friends to organize. Shannon Whitley's SQLite script and instructions may just be the droid I'm looking for. Or indeed, for which I'm looking. Kenobi should never have ended on a preposition.
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Princeton's Sam Schulhofer-Wohl and Miguel Garrido draw evidence from the closure of the Cincinnati Post in 2007 to say that there is a knock-on effect in public affairs. Incumbents become more likely to win elections and voter turnout falls. The maths is beyond me, but the authors warn that their findings are "statistically imprecise." Like the idea, but feel that arguing from the specific to the general can be dangerous.
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Tim Davies shares his notes on the pros and cons of Facebook Groups and Pages. Heavily biased towards his interest in public affairs, but of value to a wider communications audience. His take? Groups for ad hoc discussions, pages for long term presence. I'd dispute this slightly: I see Groups as a useful "single issue" subset of Pages, which in turn can host multiple campaigns.
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Useful starting list of parenting forums and communities in the UK from Allkids.co.uk. I'm bookmarking this for professional reasons, so please don't send me twee little messages of cautious congratulation. Thank you.
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"Of course, they’ll try a granola bar or a DVD for the kids or a candle. Why not? People like free stuff! I assumed this thought process would work for the UK as well. Yeah, not so much… But not necessarily because they don’t like free stuff. It really comes down to a the fundamental differences in Mommies and Mummies" Originally from the US, Mel Seasons, blogger at London firm, Online Fire talks about the difference between US and UK maternal bloggers (see what I did there?)
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A Modern Mother's review of mummy bloggers — together with a useful list. I hadn't really been aware that UK mommy blogging was as robust as this — I've looked mostly at the US version of the phenomenon. And yet I know several British mummy bloggers (not mommy bloggers!)
