Archive for the ‘life’ Category

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#wediaczar (or “I’m getting married in the afternoon”)

Wednesday, July 29th, 2009

Tomorrow I’m getting married, so I probably won’t be posting for a while. Not, of course, that I’ve been posting a lot recently.

Without wanting to get sentimental (it’s not that kind of a blog, and I’m not that kind of a man) I can say that not only did I never believe that I’d find someone like Krista, but that now I have found her, I still can’t really believe it.

Krista

I’m saving the rest of what I have to say for my speech tomorrow evening. There are all sorts of little surprises planned for the day, but one of the biggest surprises right now is “what Mat will be saying in his speech” because I’ve yet to write it. Tim has told me “be nice to everyone and try not to sound like Hugh Grant.”

Anyway, the hashtag for my wedding will be #wediaczar. Given that the audience is startlingly low on digital media bods, it’s not like I think it’s going to trend or anything, but it seemed like too good a hashtag to waste.

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When you know you’ve become a corporate w*nker

Friday, January 9th, 2009

When you know you've become a corporate w*nker

My friend James and I were having a conversation this morning. His frequent flyer programme has just downgraded him. This is, I feel, a sign of these troubled financial times. And of the fact that clearly neither of us has our priorities straight right now.

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Hard-to-resist incentive for DM harvesting

Tuesday, January 6th, 2009

Hard incentive for newsletter

Don’t think I’ve ever seen anything quite this blatant. But it’s most impressive – the retailer is buying my permission (but only if I purchase.) Very clever indeed. Should this be best practice from now on?

What the cynical marketing hack in me likes best of all though is the voucher you receive on the click-through page:

Discount voucher

So — you see — I receive that £150 discount anyway. I can only claim one discount (had I already signed up to the newsletter this voucher would be worthless.)

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Google searches between midnight and 5am

Wednesday, December 10th, 2008

Here are the searches that led traffic to my site between midnight and 5am

Mediaczar 203A Blog Stats 2014 WordPress

This does not make me more likely to go back to sleep.

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Sometimes Google really scares me

Wednesday, September 17th, 2008

Given my sudden realization that I am now “middle aged” (although, in terms of lifestage, I’m really still a young adult) I was mildly stunned to see this in today’s analytics results.

This is how people found my blog.

Mediaczar 203A Blog Stats 2014 WordPress

Older single men wanted.

Hmph.

Today, at least, I’m the seventh Google result for that particular search. As it happens, no-one really seems to be doing natural SEO for that particular search. Perhaps there’s a limited market for older single men.

According to NicheBot Classic there are only around 4 searches every day for “single old men” on Google. Google’s own keyword tool suggests that – while there are 74,000 searches for “single men” every month “single older men wanted” isn’t the big keyword. Ah well.

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What this site looked like in 1983

Sunday, August 17th, 2008

Well – screen resolutions were lower back then.

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In which I am stunned by the rapid onset of middle age.

Monday, August 11th, 2008

I woke up this morning, and realised that I’m suddenly in early middle age. On the bedside table were three sets of prescription pills; something that I have ever only really associated with – you know – old people. I can’t be old. I’m not married, and have no children. I’n my imagination, I’m still just approaching grown-upness. Apparently, like Binkie Huckaback, I am in fact an ageing juvenile.

Despite not being very sporty, or taking great care of myself, I’ve always been fairly fit and strong. I fancifully attribute this to my genetic past; I like to thing that my ancestry is equal part displaced desert tribes and farmers. Whatever the case, despite my none-too-clean-living twenties it seemed that I could do what I liked and never really count the cost.

But today those pills told me that I’m not the man I used to be.

10082008025.jpg

To be fair, things have been creeping up on me for a while. A badly-healed broken collar bone from my early twenties is getting a little arthritic these days. Torn cartiledge in my left knee makes a nasty snapping crackling and popping noise. But nothing, I thought, more than the usual dents and scratches you’d expect; stuff that could be hammered out, and polished over.

But things have begun to change.

About five years ago I was diagnosed with Meniere’s disease: a nasty inner-ear problem which creeps up unexpectedly, and leaves me faint and nauseous with dizziness for a couple of hours; and which often keeps me light-headed and disoriented for days at a time. At the time of diagnosis, I decided that – since there was no actual cure – and the lifestyle changes that the specialist suggested were so seemingly onerous – that I would follow the habit of a lifetime, and simply tough it out.

This seemed to work for a while; but recently I found myself in a New York hotel room scared to move, or eat, or indeed do anything that might bring on another attack. The first real attack came on during a new business pitch, after which I was laid up for four days – missing all the meetings and training sessions that had been scheduled for that trip.

So a month ago, out of a sense of duty to myself and my employers, I went back to the specialist, and actually listened to what she had to say. I still don’t like it very much, but I’m going to give it a go.

I’m on a low-salt diet. I’ve always been a bit of a gourmand; and taking salt out of my diet is quite a challenge. I’m also supposed to be off caffeine and alcohol (although I’m taking the whole alcohol thing a little less seriously than I should.)

To strip even more salt out of my body, I’m taking a course of diuretics. I think I’m taking the same brand as my grandmother. This does not make me feel more manly. Two every morning

Because the diuretics and the diet also leach out potassium, I’m taking potassium replacement pills. Two tablets, three times a day.

The Meniere’s attacks are generally brought on by tiredness and stress. The blue pot contains some diazepam that I got from a hotel doctor in San Francisco after a severe combination of jet lag sleeplessness and what seemed like anxiety attacks. They’re more there for reassurance than anything else.

Insomnia’s been one of those things that bothered me for as long as I can remember. In my twenties and early thirties, I found that this meant that I had longer to work on things or to party. But in my late thirties, it’s a drag; particularly as I travel a bit, which means my body clock’s all screwed up anyway. My GP has prescribed me sleeping tablets – I don’t take them every night, but again – it’s reassuring to know they’re there.

I’ve been through a bunch of tests as part of this process. The blood tests in particular have highlighted some new and interesting problems. For example, it seems that I have a propensity to gout; yet another pin in the balloon of my gourmandism. I can’t wait for that. Furthermore, I have high levels of the wrong kind of cholesterol; and either I’m an alcoholic (which I’m sure I’d have noticed), or I’m actually dangerously overweight.

Until recently, weight loss and fitness used to be nothing more cosmetic issues for me. Now they’re a more serious problem. Of course, this makes them much easier to deal with.

I’ve decided that – while I get started at least – I’ll try using this blog as one of the tools to help keep me on track. What was previously merely an intellectual problem has now become personal and subjectively experienced.

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Mediaczar blog timeline

Friday, July 25th, 2008

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Coincidence? I think not

Monday, July 14th, 2008

From a comment stream on the FT


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Sweaty men wanted

Monday, July 14th, 2008

I received this today. Anyone interested? I shan’t be going

Dear all,

The Gillette team needs your help. We are looking to recruit 20 men that meet the following criteria:

  • single
  • 25-45 years old
  • takes an active interest in his appearance

Each man, in return for £50 and a Gillette goody bag, would need to come to the London office straight after work on Friday 25th July to take part in an experiment for the evening. In advance of arriving at the office each man will have been using a deodorant sample for a few days (we will confirm nearer the time).

At our office, they will be introduced to psychologist David Moxon and be fitted with heart rate monitors. The first experiment will involve each man presenting for 2 mins on a randomly selected topic.

The men will then travel by underground to a speed dating event (hence they need to be single, and heterosexual I’m afraid).

After the speed dating they are free to go.

The results of this experiment will be used as part of the PR campaign to support the launch of Gillette’s new deodorants in 2009. We will therefore need to ask the men to sign a confidentiality agreement.

Please could you send me the contact details of men you think would be interested in doing this, or give them my contact details to get in touch.

Many thanks

Susie

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