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Francis Ingham — DG of the PRCA — weighs in on the story in the comments section of this post.
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paidContent:UK has a nice straightforward article on the NLA's mindless attempt to charge for free content.
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OMFG ROFL — The Newspaper Licensing Agency wants to charge us for sending URLs to clients (see the linked PDF — <a href="http://www.nla.co.uk/pdf/Guide%20to%20Electronic%20Distribution%20April%202009b.pdf">A Guide to Electronic Distribution</a>.) Can we take this seriously?
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J&J <a href="http://jnjbtw.com/2009/05/calling-mommy-vloggers/">called upon Mommy vloggers</a> to submit videos on topics "relevant to them" — a nice idea, but one, as you'll see, that generated little interest either in the way of video submissions (8 videos submitted after 6 months as at July 9, 2009) or views (fewer than 15K.) Needs more investment, or more thought.
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This looks like a best-practice example for pharma company blogging. There's little evidence for consumer interest: most of the inbound links seem to be talking about this as an example of "corporate blogs" and "marketing" rather than as a source of what we might broadly term "medical information." But there's some great evidence of <a href="http://www.postrank.com/feed/38238b9c95b44e75f747871bccf68c70">outreach and linkbait</a> — clearly this is a platform for activity on the broader web, rather than a simple content site
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Top Posts with PostRank
- 10.0 - links for 2009-09-13 Sunday, September 13, 2009
- 9.8 - #wediaczar (or “I’m getting married in the afternoon”) Wednesday, July 29, 2009
- 6.5 - A first stab at a perl script to create Twitter friend/follow matrices Tuesday, July 14, 2009
- 10.0 - Thinking differently about word-of-mouth Tuesday, June 30, 2009
- 10.0 - Should we ask employees to tweet client stories? Friday, May 15, 2009
About
This blog is pretty much over for now. Please visit my new blog at The Magic Bean Laboratory
This blog was kept by me, Mat Morrison, a London-based digital comms planner (read: 'marketing geek'). While this blog occasionally reflected projects that I carried out at work, it's a safe bet that the opinions expressed here were not those of my clients or employers.
This blog was kept by me, Mat Morrison, a London-based digital comms planner (read: 'marketing geek'). While this blog occasionally reflected projects that I carried out at work, it's a safe bet that the opinions expressed here were not those of my clients or employers.
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