Today’s “Integration Triangle” presentation

These are the slides from a presentation I did this morning on the topic of the Integration Triangle. I’ve talked about this here before in the article “5 Straightforward Ways To Integrate Your Communication Activities” — this includes some quick case studies.

I created these slides to support the presentation I was giving: they aren’t the presentation itself. This means that while you’ll be able to have a good guess at what I was saying most of the time, there will be moments when my meaning is opaque.

There are 70 slides in the presentation, including the front and back cover. Nevertheless, I gave the presentation in under 25 minutes. To save you doing the maths, that averages out at around 3 slides every minute (actually, there was a 4 minute delay in the middle of the presentation — so it’s more like 3-and-a-half slides per minute.)

In fact, my slides fall into two categories — those on which I spend fewer than 5 seconds, and those on which I spend more than a minute. This is more an artistic decision than anything else — I think that lots of slides going past very quickly give an appearance of pace and energy (which I dearly need first thing in the morning), but can rapidly become exhausting to watch and hard to follow without the occasional pause for breath.

Even with 70 slides, there’s so much more that I can say about the “Integration Triangle” as a planning tool — but I was trying to keep this to a single simple message. I’m hoping that (whatever they thought about my presentation, and no matter whether they liked it or believed what I was saying) the audience will remember what it was that I was saying, and be able to tell a version of the story themselves.

There’s just so much that we can talk about when it comes to the whole Digital PR thing that it all becomes rather overwhelming. I’ve just got off the phone to a colleague in Vienna (where I’m speaking next week) who wants me to talk to his audience about “Facebook and Twitter and Blogs” (oh my!) And I’ve got 45 minutes to do this. Of course I can do it. But what on earth is the “one thing” I want them to remember?