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Kevin Kelly (founding editor of Wired, and all-round visionary type) argues that all you need to succeed is 1,000 True Fans. His caveats? (1) This only works for personal brands (like artists), although it scales in linear fashion. (2) Not everyone can do it. (3) You need direct relationships.
"Assume conservatively that your True Fans will each spend one day's wages per year in support of what you do. That "one-day-wage" is an average, because of course your truest fans will spend a lot more than that. Let's peg that per diem each True Fan spends at $100 per year. If you have 1,000 fans that sums up to $100,000 per year, which minus some modest expenses, is a living for most folks."
This dovetails neatly, I think, with my "Circle of Complete Bloody Strangers" idea, although it's far better expressed!
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This blog is pretty much over for now. Please visit my new blog at The Magic Bean Laboratory
This blog was kept by me, Mat Morrison, a London-based digital comms planner (read: 'marketing geek'). While this blog occasionally reflected projects that I carried out at work, it's a safe bet that the opinions expressed here were not those of my clients or employers.
This blog was kept by me, Mat Morrison, a London-based digital comms planner (read: 'marketing geek'). While this blog occasionally reflected projects that I carried out at work, it's a safe bet that the opinions expressed here were not those of my clients or employers.
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