Comments on: Methodology and thoughts behind those PR Week Twitter stats http://mediaczar.com/blog/2009/02/methodology-and-thoughts-behind-those-pr-week-twitter-stats/ a blog by mat morrison Fri, 12 Mar 2010 23:33:54 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Keygen http://mediaczar.com/blog/2009/02/methodology-and-thoughts-behind-those-pr-week-twitter-stats/comment-page-1/#comment-4384 Keygen Fri, 20 Mar 2009 17:50:30 +0000 http://mediaczar.com/blog/?p=862#comment-4384 I just wanted to say that I love this site I just wanted to say that I love this site

]]> By: » The PR Week Twitter debate rumbles on The Red Rocket: Technology, PR and social media marketing http://mediaczar.com/blog/2009/02/methodology-and-thoughts-behind-those-pr-week-twitter-stats/comment-page-1/#comment-4286 » The PR Week Twitter debate rumbles on The Red Rocket: Technology, PR and social media marketing Thu, 05 Mar 2009 13:58:06 +0000 http://mediaczar.com/blog/?p=862#comment-4286 [...] the source of the data which Porter Novelli created the table from (there’s an interesting blog post about how they made created the table in the first place using Yahoo Pipes, which is worth a [...] [...] the source of the data which Porter Novelli created the table from (there’s an interesting blog post about how they made created the table in the first place using Yahoo Pipes, which is worth a [...]

]]> By: The ‘Top Twitterers’ aren’t in the PR industry http://mediaczar.com/blog/2009/02/methodology-and-thoughts-behind-those-pr-week-twitter-stats/comment-page-1/#comment-4269 The ‘Top Twitterers’ aren’t in the PR industry Mon, 02 Mar 2009 10:33:51 +0000 http://mediaczar.com/blog/?p=862#comment-4269 [...] Stephen Davies seemed to be missed out altogether), but Mat Morrison had a good go at it and gives a great explanation behind the whole piece of research. Peter Hay of PR Week did a great job by running the piece in the first place and made a smart move [...] [...] Stephen Davies seemed to be missed out altogether), but Mat Morrison had a good go at it and gives a great explanation behind the whole piece of research. Peter Hay of PR Week did a great job by running the piece in the first place and made a smart move [...]

]]> By: Joe Cardillo http://mediaczar.com/blog/2009/02/methodology-and-thoughts-behind-those-pr-week-twitter-stats/comment-page-1/#comment-4266 Joe Cardillo Mon, 02 Mar 2009 04:48:54 +0000 http://mediaczar.com/blog/?p=862#comment-4266 Interesting research, the numbers aside (since I'm hardly an expert in statistical things) I found the fact that there are major PR Firms w/almost no Twitter presence somewhat puzzling. If nothing else there is a justification for every single PR person to keep up on Twitter simply to be in the loop. I can think of all kinds of situations where a project might change depending on social media trends. For ex., if a major airline co. was preparing a release on the safety of its fleet on the same day the US Air flight hit a flock of birds. Twitter is not a significant part of my job, so it functions for me as more of a Trends tool than job/networking tool. I can't imagine why any PR person wouldn't want a presence on Twitter, especially since it gives an approachability that may not exist via telephone and email. Interesting research, the numbers aside (since I’m hardly an expert in statistical things) I found the fact that there are major PR Firms w/almost no Twitter presence somewhat puzzling.

If nothing else there is a justification for every single PR person to keep up on Twitter simply to be in the loop. I can think of all kinds of situations where a project might change depending on social media trends. For ex., if a major airline co. was preparing a release on the safety of its fleet on the same day the US Air flight hit a flock of birds.

Twitter is not a significant part of my job, so it functions for me as more of a Trends tool than job/networking tool. I can’t imagine why any PR person wouldn’t want a presence on Twitter, especially since it gives an approachability that may not exist via telephone and email.

]]> By: victoria http://mediaczar.com/blog/2009/02/methodology-and-thoughts-behind-those-pr-week-twitter-stats/comment-page-1/#comment-4253 victoria Fri, 27 Feb 2009 16:26:18 +0000 http://mediaczar.com/blog/?p=862#comment-4253 Oh and another comment... this is to the PR whole industry... It is proven again and again in history, that to actually measure something you need to start with a bench mark... This Matt has attempted to do... and Some of you... who did not have your fingers in the right pies got them burned... and those of you who were in on another platform missed the boat... ITS just a start... If any of you are now complaining because you were miss-represented then I think the pretental influence of twitter is clear... Even if not totally understood.. Oh and another comment… this is to the PR whole industry…

It is proven again and again in history, that to actually measure something you need to start with a bench mark… This Matt has attempted to do… and Some of you… who did not have your fingers in the right pies got them burned… and those of you who were in on another platform missed the boat… ITS just a start… If any of you are now complaining because you were miss-represented then I think the pretental influence of twitter is clear… Even if not totally understood..

]]> By: victoria http://mediaczar.com/blog/2009/02/methodology-and-thoughts-behind-those-pr-week-twitter-stats/comment-page-1/#comment-4252 victoria Fri, 27 Feb 2009 14:42:29 +0000 http://mediaczar.com/blog/?p=862#comment-4252 WOW!!!! - don't you just love it when someone really gets on their soap box.... Mat... I've been following this twitter thing, in-fact I've been following you... and your twitter adventure... reading your blogs watching the research and seeing how the whole thing unfold... because to me - if you want to learn something new... you find a mentor, and then follow... and support (which you could also say is what twitter could be about) What's been interesting from my perspective... is how like minded people learn to communicate and grow in communities, when there may not be anything of profit to be gained from the encounter other than personal growth... - which is a huge part of the influence process, but not may be in the traditional sense - ( but this is what new social media is all about - expanding aspects of our personality which are free from the conventional physical restriction around us... ( am I blond, dark, or redhead - who cares in the virtual world) What I think is great about what you have done... is you have tried to measure... influence... (as you put it)... but what I think from my perspective you have shown, is the human nature of curiosity and self awareness... And as far as 'what went wrong' - Nothing from where I stand.... Well done... and Thanks... I looking forward to the next step... WOW!!!! – don’t you just love it when someone really gets on their soap box….

Mat… I’ve been following this twitter thing, in-fact I’ve been following you… and your twitter adventure… reading your blogs watching the research and seeing how the whole thing unfold… because to me – if you want to learn something new… you find a mentor, and then follow… and support (which you could also say is what twitter could be about)

What’s been interesting from my perspective… is how like minded people learn to communicate and grow in communities, when there may not be anything of profit to be gained from the encounter other than personal growth… – which is a huge part of the influence process, but not may be in the traditional sense – ( but this is what new social media is all about – expanding aspects of our personality which are free from the conventional physical restriction around us… ( am I blond, dark, or redhead – who cares in the virtual world)

What I think is great about what you have done… is you have tried to measure… influence… (as you put it)… but what I think from my perspective you have shown, is the human nature of curiosity and self awareness…

And as far as ‘what went wrong’ – Nothing from where I stand….

Well done… and Thanks…

I looking forward to the next step…

]]> By: David Child http://mediaczar.com/blog/2009/02/methodology-and-thoughts-behind-those-pr-week-twitter-stats/comment-page-1/#comment-4250 David Child Fri, 27 Feb 2009 13:48:24 +0000 http://mediaczar.com/blog/?p=862#comment-4250 Good to see how the league table came about and how the methodolgy worked. There's no definitive way of ranking agencies and Tweeple sadly - TwitterGrader's crude attempt at least makes a start. Let's hope PR Week keep building upon their digital push and widen the scope - it clearly shows an impetus on their part. As a final point, I'd be interested to hear the effect the article has had on non-Twitter users within the industry - maybe those of us that use are so sniffy about articles that explain it simply because we 'get it'. Good to see how the league table came about and how the methodolgy worked. There’s no definitive way of ranking agencies and Tweeple sadly – TwitterGrader’s crude attempt at least makes a start.

Let’s hope PR Week keep building upon their digital push and widen the scope – it clearly shows an impetus on their part.

As a final point, I’d be interested to hear the effect the article has had on non-Twitter users within the industry – maybe those of us that use are so sniffy about articles that explain it simply because we ‘get it’.

]]> By: Ben M http://mediaczar.com/blog/2009/02/methodology-and-thoughts-behind-those-pr-week-twitter-stats/comment-page-1/#comment-4249 Ben M Fri, 27 Feb 2009 12:48:19 +0000 http://mediaczar.com/blog/?p=862#comment-4249 Great post Matt, I'm really interested in that network analysis and I hope you find some way to do at least some of it. I've seen some of your previous posts on this sort of thing and it looks like a fascinating tool. As we move from being simple media hounds to actually helping our clients build real influence this sort of tool will be invaluable. Ben Great post Matt, I’m really interested in that network analysis and I hope you find some way to do at least some of it. I’ve seen some of your previous posts on this sort of thing and it looks like a fascinating tool. As we move from being simple media hounds to actually helping our clients build real influence this sort of tool will be invaluable.
Ben

]]> By: Helen Nowicka http://mediaczar.com/blog/2009/02/methodology-and-thoughts-behind-those-pr-week-twitter-stats/comment-page-1/#comment-4247 Helen Nowicka Fri, 27 Feb 2009 10:19:24 +0000 http://mediaczar.com/blog/?p=862#comment-4247 Agree with a number of points already made by others including Stephen and my Shiny Red colleague Lewis. The issue for me was that Red and Shiny Red weren't even mentioned in the PR Week piece despite our healthy use of Twitter. So surely there is a fundamental flaw if the research is unrepresentative of the industry as a whole (Red is the UK's number 1 consumer agency according to PR Week's own rankings) but is presented as a comprehensive agency audit? (By the way we updated the wiki yesterday with details of all Shiny Red and Red's Twitter users, for future reference.) In any event, this particular methodology based around number of users is only part of the story and given the scope for agencies to bump up their own numbers is a busted flush now anyway. I like Dirk's approach, maybe that's a more insightful route to go down. Agree with a number of points already made by others including Stephen and my Shiny Red colleague Lewis. The issue for me was that Red and Shiny Red weren’t even mentioned in the PR Week piece despite our healthy use of Twitter. So surely there is a fundamental flaw if the research is unrepresentative of the industry as a whole (Red is the UK’s number 1 consumer agency according to PR Week’s own rankings) but is presented as a comprehensive agency audit?
(By the way we updated the wiki yesterday with details of all Shiny Red and Red’s Twitter users, for future reference.)
In any event, this particular methodology based around number of users is only part of the story and given the scope for agencies to bump up their own numbers is a busted flush now anyway. I like Dirk’s approach, maybe that’s a more insightful route to go down.

]]> By: Christian http://mediaczar.com/blog/2009/02/methodology-and-thoughts-behind-those-pr-week-twitter-stats/comment-page-1/#comment-4246 Christian Fri, 27 Feb 2009 09:56:21 +0000 http://mediaczar.com/blog/?p=862#comment-4246 I managed to completely miss the kafuffle around the piece, although I did read the original PR Week article online. I think that half of the problem was that - as with most conversions of statistical analysis into short, readable press articles - the methodology, hows, whys and limitations of the study are all glossed over or missed out. I'm guessing that most PR Week readers probably don't want to see a full academic article on this kind of thing, but I think it's important that it's there (which it is). Either way, interesting stuff. I managed to completely miss the kafuffle around the piece, although I did read the original PR Week article online. I think that half of the problem was that – as with most conversions of statistical analysis into short, readable press articles – the methodology, hows, whys and limitations of the study are all glossed over or missed out. I’m guessing that most PR Week readers probably don’t want to see a full academic article on this kind of thing, but I think it’s important that it’s there (which it is). Either way, interesting stuff.

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