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Adam Westbrook's short-and-sweet advice to PRs wanting to sell stories in to Radio Journalists. One of the many nice things about blogging is that it exposes conversations that previously were only heard down the pub to new (and interested) audiences. Adam writes a particularly polite version. [via Matt Rebeiro]
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Tony Hirst's record of his experiments with with visualizing the network of Open University twitter people that (for me) provide an interesting counterpoint to my own. He's experienced the same problems ( for example, how do you identify members of a network in the first place?) And he's used many of the same tools. But there's some interesting use of treemaps that I've not even begun to think about. Really excited to find this.
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There's an increasing trend of frustration with the plague of soi disant media experts. It's hardly a surprise – all anyone seems to need is a laptop a few moo cards and enough money for a coffee at Starbucks. This has led both to a brave new world of pioneering marketing thinking, and exactly the amount of below-average me-too hypercaffeinated cluetards you'd expect to find in a new market. Asi Sharabi has had enough. Here's his suggestion for a new TV format I'd love to watch.
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We Are Social's Robin Grant's suggests that — while US Corporate Comms have been changed for ever by the advent of social media, European companies are slow to adapt.
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About
This blog is pretty much over for now. Please visit my new blog at The Magic Bean Laboratory
This blog was kept by me, Mat Morrison, a London-based digital comms planner (read: 'marketing geek'). While this blog occasionally reflected projects that I carried out at work, it's a safe bet that the opinions expressed here were not those of my clients or employers.
This blog was kept by me, Mat Morrison, a London-based digital comms planner (read: 'marketing geek'). While this blog occasionally reflected projects that I carried out at work, it's a safe bet that the opinions expressed here were not those of my clients or employers.
@adamwestbrook turns out your peice on annoying PRs piqued the interest of an old colleague: http://tinyurl.com/d4ty9w