Comments on: Relationships between “top 50″ UK PR twitterers http://mediaczar.com/blog/2008/12/relationships-between-top-50-uk-pr-twitterers/ a blog by mat morrison Thu, 05 Aug 2010 09:23:01 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: victoria http://mediaczar.com/blog/2008/12/relationships-between-top-50-uk-pr-twitterers/comment-page-1/#comment-362 victoria Thu, 18 Dec 2008 13:16:54 +0000 http://mediaczar.com/blog/2008/12/relationships-between-top-50-uk-pr-twitterers/#comment-362 Hi... Thanks for the reading am looking at it now... however I had to respond to a knee-jerk though... I referred and you picked up on the fact that I mentioned that I work in the world of 'Seduction'... as I strongly believe that when I am designing an object... or product... the function is to seduce the individual into wanting to connect with the item in question... or the world which I am creating... that is if it is a brand... idea or concept... or personal development... everything comes down to basic needs... That would also be 'Seduction' as to - 'To win over; attract...' not anything more base... This to me is a holistic approach to communication... and the fundamental driving force has to be 'Seduction'... not just ' Persuasion' ... which to me is beyond all rational thought or measurement... and it is what makes us human... (a little danger is what keeps us young... else why would we ski?) Robert Cialdini: in his book refers to The Psychology of Persuasion... the key work here being 'Persuasion' is a very rational approach to the same conclusion... and so to start a dialogue to you're question 'How do we combine the various disciplines so that they harmonise and strengthen each other? Surely that’s the thing?' The need to understand how people respond to information, activities, and 'vibrations' by means of measurements is both exciting and rewarding... but the very human desire to want to be seduced is what it is to be human... its not about being persuaded... that's just too rational... but being able to maintaining desire and the positive reward... keeps us smiling... and progressing forward... and so as a designer I choose to celebrate the anomalies in this world... That would be the blip in your charts... Hi… Thanks for the reading am looking at it now… however I had to respond to a knee-jerk though… I referred and you picked up on the fact that I mentioned that I work in the world of ‘Seduction’… as I strongly believe that when I am designing an object… or product… the function is to seduce the individual into wanting to connect with the item in question… or the world which I am creating… that is if it is a brand… idea or concept… or personal development… everything comes down to basic needs…

That would also be ‘Seduction’ as to – ‘To win over; attract…’ not anything more base…

This to me is a holistic approach to communication… and the fundamental driving force has to be ‘Seduction’… not just ‘ Persuasion’ … which to me is beyond all rational thought or measurement… and it is what makes us human… (a little danger is what keeps us young… else why would we ski?)

Robert Cialdini: in his book refers to The Psychology of Persuasion… the key work here being ‘Persuasion’ is a very rational approach to the same conclusion… and so to start a dialogue to you’re question

‘How do we combine the various disciplines so that they harmonise and strengthen each other? Surely that’s the thing?’

The need to understand how people respond to information, activities, and ‘vibrations’ by means of measurements is both exciting and rewarding… but the very human desire to want to be seduced is what it is to be human… its not about being persuaded… that’s just too rational… but being able to maintaining desire and the positive reward… keeps us smiling… and progressing forward… and so as a designer I choose to celebrate the anomalies in this world… That would be the blip in your charts…

]]> By: victoria http://mediaczar.com/blog/2008/12/relationships-between-top-50-uk-pr-twitterers/comment-page-1/#comment-346 victoria Wed, 17 Dec 2008 13:13:55 +0000 http://mediaczar.com/blog/2008/12/relationships-between-top-50-uk-pr-twitterers/#comment-346 Thanks for the additional insight... I shall further my reading... (using above ref) before I respond.... which in this instance is 'driving me' opposed to me 'driving it' ... Thanks for the additional insight… I shall further my reading… (using above ref) before I respond…. which in this instance is ‘driving me’ opposed to me ‘driving it’ …

]]> By: Mat http://mediaczar.com/blog/2008/12/relationships-between-top-50-uk-pr-twitterers/comment-page-1/#comment-345 Mat Wed, 17 Dec 2008 12:57:25 +0000 http://mediaczar.com/blog/2008/12/relationships-between-top-50-uk-pr-twitterers/#comment-345 Victoria, you make a good point; and one that I spend a lot of time thinking about! How do we reconcile the various tools and things we have for understanding influence? And how do we use them to -- in your words, seduce and communicate? Social network analysis is obsessing me at present. Obviously. <a href="http://en.wikipedia.org/wiki/Robert_Cialdini" rel="nofollow">Robert Cialdini</a> -- one of the most cited psychologists in this area -- has a list of six psychological influence triggers. I find them v. persuasive! There's a 1999 paper by Jacob Goldenberg, David Mazursky, Sorin Solomon that claims that most successful ads conform to <a href="http://www.google.co.uk/url?sa=t&source=web&ct=res&cd=1&url=http%3A%2F%2Fpluto.huji.ac.il%2F~msgolden%2Fhome_page%2Fpdf%2Fads%2520templates%2520MS.pdf&ei=bPVISYHMG6Tc0gSt4JXHDQ&usg=AFQjCNF3JWG_BzdMnd8rfOBZzEHMOHQ95g&sig2=a--atuHBX71FA0DVQPu0Mg" rel="nofollow">one of six templates</a>. Then there's the 7 basic stories, or 20 master plots. Or the three-act film script. Are these unnecessarily reductionist? Or are they useful (and familiar) structures on which a talented writer can create variations? How do we combine the various disciplines so that they harmonise and strengthen each other? Surely that's the thing? Victoria, you make a good point; and one that I spend a lot of time thinking about!

How do we reconcile the various tools and things we have for understanding influence? And how do we use them to — in your words, seduce and communicate?

Social network analysis is obsessing me at present. Obviously.

Robert Cialdini — one of the most cited psychologists in this area — has a list of six psychological influence triggers. I find them v. persuasive!

There’s a 1999 paper by Jacob Goldenberg, David Mazursky, Sorin Solomon that claims that most successful ads conform to one of six templates.

Then there’s the 7 basic stories, or 20 master plots. Or the three-act film script.

Are these unnecessarily reductionist? Or are they useful (and familiar) structures on which a talented writer can create variations?

How do we combine the various disciplines so that they harmonise and strengthen each other? Surely that’s the thing?

]]> By: victoria http://mediaczar.com/blog/2008/12/relationships-between-top-50-uk-pr-twitterers/comment-page-1/#comment-343 victoria Wed, 17 Dec 2008 11:25:15 +0000 http://mediaczar.com/blog/2008/12/relationships-between-top-50-uk-pr-twitterers/#comment-343 There is something both quite beautiful and horrific about these maps and the data, being an outsider working within the industry of seduction, communication and design I find the idea of applied models to measure influence, trends and behaviour a bit like opening Pandora's box.. But I guess that because I still believe in original thought and inspiration... but this also presents me with the question, does the information which is gathered drive us or do we drive the information...? There is something both quite beautiful and horrific about these maps and the data, being an outsider working within the industry of seduction, communication and design I find the idea of applied models to measure influence, trends and behaviour a bit like opening Pandora’s box..

But I guess that because I still believe in original thought and inspiration… but this also presents me with the question, does the information which is gathered drive us or do we drive the information…?

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