Relationships between “top 50″ UK PR twitterers
This is a 300dpi map of the top 50 PR twitterers (as per Stephen Waddington’s analysis) and the interrelationships between them.
To generate this:
We first crawled all the accounts for “friends” (accounts that they follow) and “followers” (accounts that follow them). This is a profligate use of resources because we were always going to throw away a massive load of that data. But it’s always more interesting to start with a large data set. You don’t know what you’re going to find.
Then I wrote a quick-and-dirty perl script to process the data looking only for those instances where one of the top 50 followed another.
Then we dropped everything into NetDraw (if you are at all interested in this stuff, you really should get hold of a copy and start reading around the subject.) We laid out the chart so that the people who have the most peer-group followers are in the centre of the chart – and to make it even more obvious, we sized their nodes according to the number of peer-group followers that they have.
So people on the peripheries (like me – mediaczar) are peripheral to the community, and those in the middle are central. Obvious, huh?
This chart already shows a massive difference between our analysis (as it progresses) and the raw data from Wadds’s list. There are some really good reasons for this, which I’ll go into on the blog.




There is something both quite beautiful and horrific about these maps and the data, being an outsider working within the industry of seduction, communication and design I find the idea of applied models to measure influence, trends and behaviour a bit like opening Pandora’s box..
But I guess that because I still believe in original thought and inspiration… but this also presents me with the question, does the information which is gathered drive us or do we drive the information…?
Victoria, you make a good point; and one that I spend a lot of time thinking about!
How do we reconcile the various tools and things we have for understanding influence? And how do we use them to — in your words, seduce and communicate?
Social network analysis is obsessing me at present. Obviously.
Robert Cialdini — one of the most cited psychologists in this area — has a list of six psychological influence triggers. I find them v. persuasive!
There’s a 1999 paper by Jacob Goldenberg, David Mazursky, Sorin Solomon that claims that most successful ads conform to one of six templates.
Then there’s the 7 basic stories, or 20 master plots. Or the three-act film script.
Are these unnecessarily reductionist? Or are they useful (and familiar) structures on which a talented writer can create variations?
How do we combine the various disciplines so that they harmonise and strengthen each other? Surely that’s the thing?
Thanks for the additional insight… I shall further my reading… (using above ref) before I respond…. which in this instance is ‘driving me’ opposed to me ‘driving it’ …
Hi… Thanks for the reading am looking at it now… however I had to respond to a knee-jerk though… I referred and you picked up on the fact that I mentioned that I work in the world of ‘Seduction’… as I strongly believe that when I am designing an object… or product… the function is to seduce the individual into wanting to connect with the item in question… or the world which I am creating… that is if it is a brand… idea or concept… or personal development… everything comes down to basic needs…
That would also be ‘Seduction’ as to – ‘To win over; attract…’ not anything more base…
This to me is a holistic approach to communication… and the fundamental driving force has to be ‘Seduction’… not just ‘ Persuasion’ … which to me is beyond all rational thought or measurement… and it is what makes us human… (a little danger is what keeps us young… else why would we ski?)
Robert Cialdini: in his book refers to The Psychology of Persuasion… the key work here being ‘Persuasion’ is a very rational approach to the same conclusion… and so to start a dialogue to you’re question
‘How do we combine the various disciplines so that they harmonise and strengthen each other? Surely that’s the thing?’
The need to understand how people respond to information, activities, and ‘vibrations’ by means of measurements is both exciting and rewarding… but the very human desire to want to be seduced is what it is to be human… its not about being persuaded… that’s just too rational… but being able to maintaining desire and the positive reward… keeps us smiling… and progressing forward… and so as a designer I choose to celebrate the anomalies in this world… That would be the blip in your charts…