mediaczar

Mat Snodgrass out of New York and Atheer Al-Salim out of London have joined the ranks of Porter Novelli bloggers. Welcome!

Matt has taken (and passed) the Greenfluencer test on yet another new PN blog: Greenfluencer.com. The Greenfluencer blog is the brainchild of David Zucker who believes that with the excellent pick up of last week’s report, the term is well on the way to being the next google, kleenex, or hoover (brand name becomes verb).

Colin Beavan over at No Impact Man says:

We’re the people who are willing to change our lives to decrease our ecological footprint. The people to whom everyone else turn for green advice. The people who are the moral arbiters of product consumption and who give the green yay or nay to your products and practices.

The comment stream, on the other hand goes off at the deep end slightly: the word “consumption” doesn’t seem to go down so well…

But the story (and the comment storm) got picked up by Arduous, and Arduous’s post got picked up Eco’burban, and her article got reposted on All Green Info so the story’s well on its way. Nothing like a little bit of controversy to get things started.